IMMERSIVE 2022

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June 28-29, 2022
45 Rockefeller Plaza
New York City, NY
$249

The GWA Board of Directors is excited to host the first annual IMMERSIVE event; your behind-the-scenes opportunity to experience and engage with key players offering best-in-class hospitality in the flex space industry. As we venture into the third evolution of flex, it's more important than ever to have a full picture of how workspace flexibility is being delivered to the market. 

Over the course of 1.5 days, attendees will have the opportunity to hear thought provoking panel discussions, experience live vendor demos, get an inside look at each meeting space through private guided tours, and connect with speakers and attendees through multiple networking opportunities. 

View The Venue

From top-notch retail to world-class restaurants and cultural attractions, Studio’s Rockefeller Center workspace is truly where business meets pleasure.

Real Talk: The Story of Studio
Where: Studio Gather Auditorium

Headshots (5)Brandon Medeiros
Alidade

Headshots_Immersive EmailsWebsite (500 × 500 px)Michael Caracciolo
Tishman Speyer

rachelle
Rachelle Borja
Tishman Speyer

Behind The Headlines: Growth Through Brand Diversity And Creative Deal Structures
Where: 1270 AoA - 14th Floor

Headshots (1)Giovanni Palavicini
Avison Young

How Can Technology Continue To Augment The Hospitality Experience?
Where: 1230 AoA - 16th Floor

HeadshotsJack Richer
PlacePay

Headshots_Immersive Emails (500 × 500 px) (1000 × 1000 px)Denise Brouder
SWAYworkplace

Headshots_Immersive Emails (500 × 500 px)-Jun-02-2022-04-18-22-47-AMIain Miln
essensys

Headshots_Immersive Emails (500 × 500 px)-Jun-02-2022-04-21-52-82-AMBarbara Sprenger
Satellite Deskworks

A Looking Glass Into The Buying Decision
Where: Studio Gather Conference Room

Headshots-2Nick LiVigne
Incendium Consulting
Headshots_Immersive Emails (500 × 500 px)-2Corinne Murray
Purposeful Intent

Headshots_Immersive Emails (500 × 500 px)Keith Knox
Avison Young

Do You Fancy Yourself A Futurist?
Where: Studio Gather Auditorium

Headshots (4)Annie Rinker
Hines

Headshots_Immersive Emails (500 × 500 px)-4John Sikaitis
Avison Young

DJuan ODonald headshotD'Juan O'Donald
JP Morgan Chase

What To Expect

June 28

5:00p - 7:00p: Welcome Reception
Where: ZO Clubhouse @ 1 Rock - 33rd Floor
Join us for a time of fun and networking with the people you will
interact with during tomorrow's event.

June 29

9:00a - 9:45a: Real Talk: The Story of Studio
Where: Studio Gather Auditorium @ 45 Rockefeller Plaza - 27th Floor
Moderator: Brandon Medeiros
Brought to you by: essensys

To jumpstart our day, we'll have the opportunity to dive into the
'behind-the-scenes' story of how Studio came to be and what shaped them
into what they are today. What were their early inspirations? How have their model and offerings evolved?
How have they shaped their partnership and lease structures?

Concurrent Breakout Sessions
10:00a - 11:15a | 12:30p - 1:45p | 2:00p - 3:15p
Attendees will be split into 3 groups and attend each session as they rotate through each location.

How Can Technology Continue
To Augment The Hospitality Experience?
Where: 1230 AoA - 16th Floor
Moderator: Jack Richer
Brought to you by: UltraSoft

From operations to client experience to marketing and more, the ever evolving
world of technology plays a pivotal role in keeping spaces innovative in the world of daytime hospitality. 

This expert line up of panelists will deliberate questions such as: Is there an intersection
between building automation, the work anywhere VPN lifestyle, and the metaverse?
What could the future bring workers in convenience, comfort, while operators reap the benefits
of centralized experience delivery?

11:30a - 12:15p: Networking Lunch
Where: Radio Park Rooftop @ 50 Rock - 9th Floor
Brought to you by: Vari

Behind The Headlines: Growth Through
Brand Diversity And Creative Deal Structures
Where: 1270 AoA - 14th Floor
Moderator: Giovanni Palavicini
Brought to you by: iPostal1

We've read the stories and heard the headlines but now's our chance to hear straight from the source. 

In this session, our invited speakers will share the inside scoop on their growth focused decision making.
Whether through enterprise partnerships or creative deal structures, we'll learn the how's and why's
of the path they chose to grow their organizations.

A Looking Glass Into The Buying Decision
Where: Gather Conference Room @ 45 Rockefeller Plaza - 27th Floor
Moderator: Nick LiVigne

With the reality of the "Great Resignation" ushering in a new way of working for many,
having the right portfolio mix to attract and retain top talent is critical.
But what does it take to put together a well performing portfolio? 

During this session, our panelists will discuss what an ideal portfolio composition looks like,
corporate home base vs. satellite teams, and the financial impact each option can make.

3:30p - 4:15p: Do You Fancy Yourself A Futurist?
Where: Studio Gather Auditorium @ 45 Rockefeller Plaza - 27th Floor
Moderator: Annie Rinker
Brought to you by: essensys

We'll wrap up our content by taking a deep dive behind the 'build-buy-partner' model.
Our panelists will discuss the model's pros and cons, the "Whys" behind these methods,
and how emerging hybrids play a part.

4:15p - 4:45p:
 Innovation Award Ceremony
Where: Studio Gather Auditorium @ 45 Rockefeller Plaza - 27th Floor

The GWA Innovation Award recognizes one flex space provider each year that exemplifies
the best of the best in daytime hospitality. This year's award recipient will be presented during a special ceremony
hosted by the GWA Board President.

5:00p - 7:00p: Networking Reception
Where: Studio 600 5th Lounge - 2nd Floor
Brought to you by: Yardi

Join your fellow event participants for connections and cocktails
at our wrap up reception. 

IMMERSIVE 2022 Location Map-Main

Main Stage Sponsor

GWA Immersive_Sponsor Logos for GWA Event Page (500 × 500 px) (500 × 100 px)

Breakout and Event Sponsors

GWA Immersive_Sponsor Logos for GWA Event Page (500 × 500 px) (500 × 100 px)-1
GWA Immersive_Sponsor Logos for GWA Event Page (500 × 500 px) (500 × 100 px)-2

Food and Beverage Sponsors

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SAFETY PROTOCOLS

The GWA is committed to providing a safe, in-person event. Our event will follow all local Covid-19 regulations and protocols. In the interest of the safety of all our guests, we recommend taking a rapid or PCR test for proof of negative results before attending any gathering. 

We will update attendees should any regulations be updated before this event is held. We look forward to hosting you soon to do what we do best: network, connect, and engage to do more business.